What’s Phygital CX?

Phygital customer experience (CX) is essentially omnichannel CX that embraces brick-and-mortar as part of the mix, where these are traditionally run as separate operations.

Studies have found that, even amid a pandemic, two out of ten shoppers may browse online but prefer to buy in-store, eliminating the costs and vagaries of delivery. Others go in the opposite direction, wanting to touch, test, and try items on firsthand, but eventually purchasing online, avoiding checkout lines and prolonged physical contact.

Phygital CX recognizes and optimizes this hybrid shopping preference in several ways:

Safety and convenience

If a customer wants to buy a product in-store, phygital CX can tell them what store currently has a stock of that product in the size, color, material, or model they’re looking for. Stores can further offer contactless checkout options or curbside pickup so that customers can choose items remotely and have them prepared to just grab and go. Phygital CX can even mitigate the hassle of social distancing instead of waiting in line to enter a store, customers can be notified remotely when it’s safe for them to enter.

Experiences

Particularly now, when people may want to minimize interaction with sales staff, customers can use QR codes in stores to learn more about an item say, who designed it or how it’s sustainably created or have the items they want sent straight to a fitting room, receiving a notification when the fitting room is stocked and ready for them.

At stores, smartscreens can combine facial recognition technology and online data to greet customers by name, and offer merchandise options based on their established buying patterns, including favorite colors, brands, sizes, and more. They can even follow a mobile arrow or other directions on their smartphones, to the shelf they’re looking for.

Support and cross-selling

Unifying data among physical and digital channels lets CX providers really hone in on customer needs and opportunities. If a customer buys a washing machine at the store, for instance, then they might appreciate regular online reminders to purchase detergent.

A customer buying many items in a grocery could also benefit from push notification about other items they often get with that set likely a recipe, or regular pantry staples.  Phygital CX can bring customers the best of physical and digital service and support, providing seamless, satisfying, singular customer experiences.

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Japan

HEAD OFFICE

Kanto Head Office

Odakyu Southern Tower 16F 2-2-1 Yoyogi, Shibuya-ku, Tokyo 151-8583

*with our parent company, Relia

BRANCH OFFICE

Hokkaido Branch

Sapporo Sosei Square 1-6 Kita-Ichijo Nishi, Chuo-ku, Sapporo-shi, Hokkaido 060-0001

*with our parent company, Relia

 

Tohoku Branch

Sendai Honcho Bldg 2-3-10 Honcho, Aoba-ku, Sendai-shi, Miyagi2-3-10 Honcho, Aoba-ku, Sendai-shi, Miyagi 980-0014

*with our parent company, Relia

 

Chubu Branch

Nagoya Lucent Tower 6-1 Ushijima-cho, Nishi-ku, Nagoya-shi, Aichi 451-6007

*with our parent company, Relia

Kansai Branch

Harvis ENT Office Tower 2-2-22 Umeda, Kita-ku, Osaka-shi, Osaka-shi, Osaka 530-0001

*with our parent company, Relia

Chugoku & Shikoku Branch

Hiroshima Diamond Bldg 7-19 Hondori, Naka-ku, Hiroshima-shi, Hiroshima 730-0035

*with our parent company, Relia

Kyushu Branch

Tenjin Twin Bldg 1-6-8 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka 810-0001

*with our parent company, Relia

Okinawa Branch

Naha Shintoshin Media Bldg East 1-3-31 Omoromachi, Naha-shi, Okinawa 900-0006

*with our parent company, Relia

OPERATION CENTER

Sapporo Center

ORE Sapporo Bldg 1-1-7 Kitanijo Nishi, Chuo-ku, Sapporo-shi, Hokkaido 060-0002

*with our parent company, Relia

 

Sapporo-Kita Center

Sapporo Kita Bldg 2-8-1 Kita-Shichijo Nishi, Kita-ku, Sapporo-shi, Hokkaido 060-0807

 

 

Sapporo Mega Center

Maruit Sapporo Bldg 1-1 Kita Nijo Nishi, Chuo-ku, Sapporo-shi, Hokkaido 060-0002

 

Sapporo IT Front Center

Sapporo IT Front Bldg 15-28-196 Kita-kujo Nishi, Chuo-ku, Sapporo-shi, Hokkaido 060-0009

China

DALIAN

Room 502, Building 23, Dalian Software Park, No. 40 Software Park East Road, Dalian High-tech Park, Liaoning Province

*with our parent company, Relia

Thailand

BANGKOK

3rd Floor, Siripinyo Bldg, 475 Sri-Ayudthaya Rd, Thanon Phayathai, Rajthevee, Bangkok, 10400 Thailand

*with our parent company, Relia

Vietnam

HANOI

Floor 10, Detech II building, 107 Nguyen Phong Sac Street, Dich Vong Hau Ward, Cau Giay District, Ha Noi, Viet Nam

*with our parent company, Relia

HO CHI MINH

222-226 Hoang Hoa Tham, Ward 12, Tan Binh District, HCMC, Vietnam

*with our parent company, Relia

Philippines

PASIG CITY

Robinsons Cyberscape Alpha

5F Robinsons Cyberscape Alpha
Sapphire and Garnet Roads
Ortigas Center, Pasig City 1600
Metro Manila, Philippines

 

ADB Tower

GF ADB Tower, 6 ADB Avenue
Ortigas Center, Pasig City 1550
Metro Manila, Philippines

 

 

Wynsum Corporate Plaza

10F Wynsum Corporate Plaza
22 Emerald Avenue
Ortigas Center, Pasig City 1605
Metro Manila, Philippines

MAKATI CITY

Global Headquarters

6F LV Locsin Building
6752 Ayala corner Makati Avenues
Makati City 1200
Metro Manila, Philippines

 

Insular Life Building

Ayala cor. Paseo de Roxas Avenues
Makati City 1209
Metro Manila, Philippines

 

QUEZON CITY

Mega One Building
España Boulevard corner Mayon Street
Quezon City 4329
Metro Manila, Philippines

MANDALUYONG CITY

Domingo Guevara (Libertad)

418 Domingo Guevara corner Arayat Streets
Mandaluyong City 1550
Metro Manila, Philippines

ILOILO CITY

Molo

2F Iloilo Supermart Building
San Jose corner Avanceña Streets
Molo, Iloilo City 5000
Philippines

DUMAGUETE CITY

LP Information Technology Park
Jose Romero Sr. Street, Bagacay
Dumaguete City, Negros Oriental 6200
Philippines

Australia

SYDNEY

Suite 3, Level 27

Governor Macquarie Tower
1 Farrer Place
Sydney NSW 2000 Australia

Romania

BUCHAREST

Headquarters

3 Avrig Street, First Floor, District 2, 021571 Bucharest, Romania

*with our partner, Global Remote Services

PIATRA NEAMT

Office

11 Republicii Boulevard,
610005 Piatra Neamt, Neamt County

*with our partner, Global Remote Services

SUCEAVA

Office

Str. Narciselor, nr. 33, Suceava, Jud. Suceava

*with our partner, Global Remote Services

Nicaragua

MANAGUA

Managua

Centro Financiero Invercasa Torre 2
4to Piso, Managua, Nicaragua

United States

COEUR D’ALENE

Coeur d’Alene

Silver Lake Mall
200 W Hanley Avenue
Coeur d’Alene, ID 83815

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